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 FAQ - Usein kysytyt kysymykset 

  • What is Google Ads?
    Google Ads is a service that enables Google advertising on the internet. There you can make ads and group them under different campaigns and ad groups. You can adjust the budgets yourself, for example at the daily level, and define the duration of the campaigns. In addition, you can target advertising to the target groups you want and define the channels where your ads will appear. The use of the service is free, but in advertising you pay for clicks, i.e. visitors directed to your pages.
  • What is Google AdWords?
    Google AdWords is the old name for the current Google Ads.
  • What is Google Display advertising?
    Display advertising refers to visual banner ads on different websites. Google has a large advertising network that includes millions of websites. Advertising is shown to visitors on these pages according to the advertiser's specifications, e.g. for retargeting purposes.
  • What does retargeting mean?
    Retargeting means targeting advertising to people who have already visited your website. Retargeting is often an effective way to advertise, because the person who visited your website may have stopped to consider making a purchase or contacting you and upon seeing your ad is activated.
  • Why do Google advertising?
    Google search keyword advertising is cost-effective and fair, because you only pay for clicks, i.e. visitors directed to your pages. It is different, for example, on Facebook, where you pay for displays. Or, for example, in magazine advertising, where you don't know how many people have actually seen your ad. Your ads are only shown in response to searches related to the keywords behind your ads, so your advertising is relevant to the person who sees it. You get to define your own budget even at the daily level If you wish, you can target advertising in time and only to certain target groups. You can see the results precisely, because you can create conversion tracking (whether people do what you want on your pages) for your ads and enhance the tracking in Google's own reporting and analysis tool, Google Analytics. The Google advertising tool is free to use.
  • What does Google advertising mean?
    Google advertising usually means either Google search keyword advertising or display advertising. Keyword advertising, i.e. text ads, are displayed in response to Google searches when the words associated with the ads appear in the search. Display advertising, on the other hand, is visual banner advertising that is shown on millions of pages belonging to Google's advertising network. The task of Google advertising is usually to direct a person to visit your website or call your phone number.
  • What is paid in Google advertising?
    In Google advertising, you pay for clicks, i.e. either for visitors directed to your pages or for calls you receive through your ad (call-only advertising).
  • What kind of structure should Google advertising have?
    In Google's keyword advertising, the campaign defines the subject area within which to move. An example could be "guitars" for a store that sells musical instruments. An ad group is the next level and has keywords in common that apply to all ads that belong to it. Examples in this case could be "acoustic guitars" and "electric guitars". The ads under the acoustic guitars ad group would therefore focus on acoustic guitars and the same would be true of the keywords.
  • What does Google auction mean?
    Often there are many ads for the same search terms that Google could show. For each search, Google conducts an auction, the winner of which is decided by the following logic: Highest bid per click x quality points If we assume that the highest price you want to pay per click is 0.50 euros. Let's also assume that Google gives your ad 9 quality points. In this case, you get 0.5 x 9 = 4.5 points in the auction. If another advertiser were willing to pay 0.6 euros and his ad had a quality score of 7, he would get 0.6 x 7 = 4.2 points. In this case, your ad would be shown before your competitor's ad, even if you were willing to pay less.
  • How is Google's quality score calculated?
    Google evaluates your ad's quality score based on click-through rates (clicks / impressions x 100), the user experience of the landing page (e.g. does it leave immediately) and relevance (is the content of the landing page related to the ad). Google does not want its users to be disappointed by the search results displayed by Google, because then they might switch to users of Google's competitors, e.g. Bing. That's why Google constantly monitors the above-mentioned things about ads and lowers the quality score if it notices that those who clicked on the search results are disappointed with the result.
  • How do I get to the first page of Google?
    Getting to the first page of Google search results depends on many factors. For each search, Google shows the search results that best match the search, evaluated on the basis of its algorithm. Thus, the page can be on the first page in the second search, on page 10 in the second, and not at all in the third search results. For example, searching for "carpet store in Forsa" should not show the pages of a London-based consulting company in the search results. Organically (= without paid advertising) getting to the first page in search results with certain keywords can be a difficult or at least time-consuming task. Instead, with Google advertising, you can easily get to the best places on the first page. Google has more and more blurred the difference between paid results and organic results, so paid results get more clicks than before. Therefore, a time-saving solution is to do paid Google search keyword advertising.
  • I already look good on Google anyway, why would I pay for it separately?"
    It is often the case that good visibility in Google means good visibility with certain search terms. Often companies would also like to be seen better with some other search terms. In this case, Google advertising helps you to pop up to the first page in a quick schedule with exactly those search words with organic visibility that is lower than desired.
  • Why would I do Google advertising myself?
    When buying Google advertising, a typical advertising agency's commission is around 30-50% on top of the advertising budget. That is, if you advertise for 100 euros, you pay the advertising agency 30-50 euros as a fee. There is also the start-up cost of advertising and taxes. For many, especially those advertising with a fairly small budget, it can be a cost-effective solution to do the advertising yourself. In this case, the money goes to advertising and not to making it.
  • What are the top 3 things to consider when starting to do Google advertising?"
    Think carefully about the structure of the advertising so that the ads become relevant Create conversions in your advertising and track them - i.e. do people who end up on your pages do the actions you want on your pages Continuously optimize advertising, i.e. make changes to improve advertising effectiveness - don't "start and forget
  • Why can't a Google Ads ad contain CAPITAL LETTERS AND EXCLAMATION MARKS??!!!!
    Google has certain quality criteria that advertising must follow. This is one of them and its purpose is to create a consistent and professional look for advertising.
  • I get a lot of impressions, isn't that enough, why pay for clicks?"
    Advertising screens are a good thing in themselves, that someone can remember your company's name and the products/services you offer. This is one goal of brand advertising. However, the goal in keyword advertising is to get potential customers to visit your website and convert into customers. Or, for example, to call you. That's why metrics such as click rate or conversion rate are important to monitor in search keyword advertising.
  • How do I know if the results are good or not?
    Will there be a trade? If it comes in the desired ratio to the marketing euros invested, you can be satisfied. By Googling, you can find some key figures from Google advertising per industry. Google Ads also offers some comparative information about competitors participating in the same auctions. In the end, however, it's about whether you yourself are satisfied with the results and whether they meet the goals you set.
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